Elva Hung

Integrated Marketing Manager, Xbox HK&TW, Microsoft Taiwan

With over 4 years of experience in the gaming industry, Elva specializes in marketing strategy, adeptly tailoring plans to suit local markets while ensuring alignment with global guidelines. Her expertise extends to launching new products, enhancing global partnerships, and effectively managing brand channels such as Facebook, Instagram, and YouTube. Leveraging experience in media releases, PR activities, and social media content, Elva adeptly maintains relationships with journalists and influencers, fostering enduring brand impact.

 

Sessions by Elva Hung

Bringing Taiwan-made games to the world with Xbox

In-Person Day 1 - 13:30 - 14:30
Language: English (accompanied with Mandarin/Chinese subtitles.)

The global games market is full of incredible video games, studios and developers, and there are tools and opportunities that make it easier to share your games with players all around the world. Learn how Xbox has been supporting Taiwan-made games and developers, and how to start creating and marketing your games for a global audience. 

Jun Shen Chia, Global Expansion lead for Xbox will share insights on supporting Taiwanese game developers, and then hear from Scott Chen (SIGONO) and Weichen Lin (Akatsuki Taiwan) in a panel moderated by Elva Hung (Microsoft Taiwan) about how they design games for global audiences.

This session will be sharing insights and perspectives from Xbox and two Taiwan game studios on building successful games for the global market, and how to best work with platforms like Xbox.

Bringing Taiwan-made games to the world with Xbox (Replay)

Virtual Day 1 - 11:00 - 12:00
Language: English (accompanied with Mandarin/Chinese subtitles.)

(This Virtual Session is a replay based on the corresponding In-Person Session.)

The global games market is full of incredible video games, studios and developers, and there are tools and opportunities that make it easier to share your games with players all around the world. Learn how Xbox has been supporting Taiwan-made games and developers, and how to start creating and marketing your games for a global audience. 

Jun Shen Chia, Global Expansion lead for Xbox will share insights on supporting Taiwanese game developers, and then hear from Scott Chen (SIGONO) and Weichen Lin (Akatsuki Taiwan) in a panel moderated by Elva Hung (Microsoft Taiwan) about how they design games for global audiences.

This session will be sharing insights and perspectives from Xbox and two Taiwan game studios on building successful games for the global market, and how to best work with platforms like Xbox.