Huei Chan

Freelance, International Marketing and Business Development

Huei is a marketing & business leader with 7+ years of expertise, including 5+ years in gaming and emerging tech. She has driven International Collaborations / Partnerships across APAC, the US, and Europe, leading initiatives in product design, launches, fundraising, business development, and team management. Her profound interest in human behavior fuels her passion for Marketing and Creative Design, where she focuses on crafting unique interactions between products and the audience. Her recent works include: QUANTAAR, a VR party brawler (music published by Universal Music) available on major VR platforms, and Unframed Collection, the first global VR distribution platform designed for cultural venues. She now consults for a variety of international clients including RapidEyeMovers (C-Smash VRS). Apart from work, she loves diving, social dancing, and hitting the gym.

Sessions by Huei Chan

Is Marketing Dead? A Look Beyond The Numbers

In-Person Day 1 - 15:00 - 15:30

Language: Mandarin/Chinese

"Marketing is dead," said Larian's publishing director of Baldur’s Gate 3, questioning traditional marketing’s impact on sales. With users increasingly opting to pay for ad-free experiences on platforms like YouTube and Spotify, it's evident that a shift in marketing communication is overdue. As we enter a new era of connection, it’s time for marketers to embrace authentic engagement with their audience.

Everyone is encouraged to share their thoughts on how marketing influences their game choices as marketing is all about building connections with the audience instead of numbers. I'll also share insights on how I collaborate with global partners to enhance marketing exposure.