Combining sci-fi elements with Eastern culture, OPUS: Echo of Starsong creates an engaging narrative. In this session, we'll explore marketing strategies observed in this setting, including the effective content for world-building marketing, the optimal timing for campaigns, and the lessons learned from our mistakes.

• Target Audience: Game developers and marketers
• Case Studies: We'll dive into examples to identify element that is most effective for world-building marketing, how to pick the best timing for marketing efforts, and how to design and execute successful campaigns.
• Learning from Mistakes: By sharing my past experiences, participants will gain valuable insights and learn about the common pitfalls to avoid in the marketing process.